A foot in both worlds
Here's the challenge for the modern creative. How do you let data-backed insights propel your work without letting it force you into making stuff boring and predictable? Or, more simply, how can you be both on-strategy and unexpected?
I've spent my career answering this question.
I bring two sets of experience to every project: business experience from my time in the tech startup world, and creative chops from my life in agencies and at The Second City comedy school.
The results are bold, weird concepts built on insight and analytics. Ideas that jerk tears without remorse and tickle without pity. Savvy campaigns you can defend to clients on their own terms-- with data.
It's not easy. But it's fun. And it works. Which is kinda the point of this whole business.
Freelance Copywriter (May-2015-Present)
Agencies: closerlook, GA Communications, Pinnacle Marketing
Clients: Novo Nordisk, Astellas, Rust-Oleum, Ford (dealerships), GM (dealerships), Argonne National Labs, Sasser Family Holdings.
Magnani Continuum Marketing Chicago, IL (Sept-2012-May-2015)
Clients: Marriott, Siemens, CNA Insurance, Molina Healthcare, @ Properties, Delk (CPG), St. Joseph Regional Medical Center, New Business.
Media: TV, Interactive, Print, OOH, Radio, Direct Mail, Pitch Design
Specialties: Strategic communications, brand campaigns, humor writing, B2B.
Emmi Solutions, LLC Chicago, IL (2006- Sept-2012)
Marketing Communications Specialist
Copywriter for all major corporate communications at healthcare technology company including: sales decks, press releases, blog posts, web copy, whitepapers, speeches, op-eds and other marketing collateral.
Managed dozens of projects across creative, sales and account teams. Coordinated executive input on projects large and small. Juggled projects and deadlines in a small marketing team to improve the client experience.
Chicago Board of Elections Chicago, IL (Sep 2006- Nov 2006)
Lead Technical Trainer
Trained more than 1,300 students how to avoid accidentally throwing Chicago elections.
A Van in New Zealand (Aug 2004- Aug 2005)
Almost killed a sheep by hand-feeding it an apple.
Grinnell College B&S Grinnell, IA (Aug 2003- May 2004)
Created humor magazine from scratch: writing, hiring, budgeting, and getting paid to be funny.
Grinnell College | Bachelor of Arts, History | 2000 – 2004
The Second City | Training Center Sketch Writing Program | 2012