Concepting. Strategy. Copywriting.
For fun, I created "Prose and Concepts," a lifestyle brand modeled on "Draper James" by Reese Witherspoon and "Goop" by Gwyneth Paltrow. Integrating Twitter, Instagram, YouTube and direct mail, the brand is all about the breezy, hard-working way of life people have when they get to work with me.
I should note that I also set up a Google Adwords remarketing campaign for my lifestyle brand (and this portfolio too). So you may find cheesy tongue-in-cheek banner ads following you around the internet for the next few days. You're welcome.