Lazy Mom and others like her do interesting, playful work often with materials on hand.
What would it look like to do a gram/vine like this about vacation packing, ski gear, hot chocolate, or the perfect end-of-day fist-bump?
I heart falling snow
Simple, elegant. It's been done. Vail has one motion gram like this on their feed right now. But I love them.
Fun company blogs
Visit Las Vegas: Meet a Mermaid
Fun interviews (with gifs!), like this recent one with a professional "mermaid", are just some of the content on the visit las vegas blog that bring people to the site in droves.
Could we interview snowboard coaches, snow maker guys, the snow tube inflater person?
I can't tell you how many people clicked through to the blog. But one good picture and post got 8K of interactions on Facebook. Vail usually gets numbers like this only for videos or announcements about snow conditions or trail openings.
The Clymb blog elevates the whole brand
There are a million discount outfitters online. The Clymb cultivated a cult following through content marketing centered on its blog. It interviewed elite outdoor athletes. It offered guides and photo compilations. It's been nominated for prestigious editorial awards.
Clymb blog readership rivals top outdoor mags
Non obvious content topics
The Anthropologie blog does a great job about posting on topics their customers love other than their products. Here, they post seasonal cocktail recipes. It positions Anthropologie as trendy and fun.
Could the mountains post about fashion trends, easy snowboarding tricks, hot tub etiquette?
Inspirational purse $149
Great concepting means thinking about problems from more than one angle. Here’s a project where I led three ideation teams simultaneously to show the city of Chicago new ways to imagine its public persona. #LetTheCityIn
Lamp of wood reclaimed from tree $2,000
This item is all about seeing an old subject from a new angle. That was precisely the challenge with my work for Molina Healthcare. Check out the results.
Friendly phone case $62
Being a friend means adapting. To bring the best out of my quiet creative partner, I taught myself a new way to collaborate. The silent brainstorm. I set a 2-minute alarm on my phone. We furiously jotted ideas. At the bell, we shared and riffed on each other's thoughts. The results? Check out our work.
Workplace jumping class $212
Just a touch of silliness can go a long way in the office. So I work with HR to create a little levity wherever I go. From checkers’ tournaments to betting brackets on office checkers’ tournaments—we get up to some fun. See what I mean.
Important-looking scarf $63
This scarf is about taking ownership of your look. Check out a fun campaign to help women feel ditch shame and take action about a personal issue they often avoid. #SaveTheShame
Poignant change dish $98
In the workplace, love is finding ways to make ideas shine, even if they weren't your own. Here are a handful of web projects I've contributed to in service of other people's goals. View web projects.