The four words that untangled the launch of Apex AscendOS
Scene: Launching a complicated digital product
Leadership: Go launch, Ascend, the biggest product Apex has ever made.
Me: What is Ascend?
Product dev team: What isn’t Ascend? It’s a cloud platform… and a set of APIs… and… and… And actually go talk to sales.
Me: Ok but what’s in it for our audience?
Sales team: Ascend is whatever prospects want. It’s a limitless ability to build and also a product they don’t have to build. Actually, just go talk to product on this.
Solution:
Condense to 4 simple words.
Bring them to life so that it just feels obvious.
