experience
Apex Fintech Solutions, Portland, OR (2022-present)
Senior Brand Manager
Lead storyteller and brand strategist across 4 interconnected lines of business at a large and growing fintech powerhouse
I find hidden threads to connect what our audiences yearns for, what our products actually do, and what our business needs in order to improve the bottom line
My team builds content that uses data and audience insights to leap into the realm of joy, meaning, and human connection
AHA, Vancouver, WA (May 2018-2022)
Senior Writer and Editor
Clients: Chase, Google, PwC, Charles Schwab, VMware, The Standard, Boston Scientific, New Business
Media: Web, Email, Video, Social, Print, OOH, Direct Mail
Turned business goals and audience insights into creative campaigns and content strategies for tech and finance giants
Led an overhaul of Charles Schwab’s RFP messaging and process in collaboration with dozens of client stakeholders
Herb Pharm, Portland, OR (2016-2018)
Senior Copywriter
Lead brand storyteller — refreshing a 30-year-old brand and launching a new category of products
Developed an immersive in-person brand activation at the annual 80,000-attendee ExpoWest convention.
Freelance Copywriter (2015-2016)
Agencies: closerlook, Sandbox, Pinnacle Marketing
Clients: Novo Nordisk, Astellas, Baird & Warner, Rust-Oleum, Ford (dealerships), GM (dealerships), Argonne National Labs, Sasser Family Holdings.
Magnani Continuum Marketing Chicago, IL (2012-2015)
Senior Copywriter (Promoted 2014)
Clients: Marriott, Siemens, CNA Insurance, Molina Healthcare, @ Properties, Delk (CPG), St. Joseph Regional Medical Center, New Business.
Media: TV, Web, Print, OOH, Radio, Direct Mail, Social
Emmi Solutions, LLC Chicago, IL (2006-2012)
Marketing Communications Specialist (Promoted twice)
Copywriter for all major corporate communications at healthcare technology company including: sales decks, press releases, podcasts, blog posts, web copy, white papers, speeches, op-eds and other marketing collateral.
Chicago Board of Elections Chicago, IL (Sep 2006- Nov 2006)
Lead Technical Trainer
Trained more than 1,300 students how to avoid accidentally throwing Chicago elections.
A Van in New Zealand (Aug 2004- Aug 2005)
Vagabond
Almost killed a sheep by hand-feeding it an apple.
Grinnell College B&S Grinnell, IA (Aug 2003- May 2004)
Co-Founder/ Editor-in-Chief
Created humor magazine from scratch: writing, hiring, budgeting, and getting paid to be funny.
Dang thing is still going 20+ years later
EDUCATION
Grinnell College | Bachelor of Arts, History | 2000 – 2004
The Second City | Training Center Sketch Writing Program | 2012