experience

Apex Fintech Solutions, Portland, OR (2022-present)
Senior Brand Manager

• Lead storyteller and brand strategist across 4 interconnected lines of business at a large and growing fintech powerhouse

• I find hidden threads to connect what our audiences yearns for, what our products actually do, and what our business needs in order to improve the bottom line 

• My team builds content that uses data and audience insights to leap into the realm of joy, meaning, and human connection  

AHA, Vancouver, WA (May 2018-2022)
Senior Writer and Editor
Clients: Chase, Google, PwC, Charles Schwab, VMware, The Standard, Boston Scientific, New Business
Media: Web, Email, Video, Social, Print, OOH, Direct Mail

• Turned business goals and audience insights into creative campaigns and content strategies for tech and finance giants

• Led an overhaul of Charles Schwab’s RFP messaging and process in collaboration with dozens of client stakeholders

Herb Pharm, Portland, OR (2016-2018)
Senior Copywriter

• Lead brand storyteller — refreshing a 30-year-old brand and launching a new category of products

• Developed an immersive in-person brand activation at the annual 80,000-attendee ExpoWest convention.

Freelance Copywriter (2015-2016)
Agencies: closerlook, Sandbox, Pinnacle Marketing
Clients: Novo Nordisk, Astellas, Baird & Warner, Rust-Oleum, Ford (dealerships), GM (dealerships), Argonne National Labs, Sasser Family Holdings.

Magnani Continuum Marketing Chicago, IL (2012-2015)
Senior Copywriter (Promoted 2014)
Clients: Marriott, Siemens, CNA Insurance, Molina Healthcare, @ Properties, Delk (CPG), St. Joseph Regional Medical Center, New Business.
Media: TV, Web, Print, OOH, Radio, Direct Mail, Social

EDUCATION

Grinnell College | Bachelor of Arts, History | 2000 – 2004

The Second City | Training Center Sketch Writing Program | 2012